History has shown that Hollywood has had to adapt to many different technological developments over the years. Despite the initial opposition that many of these new technologies faced, Hollywood came to embrace them. The years have seen the introduction of sound and colour, TV, recorders, 3D, VHS and DVD and also CGI, although Hollywood viewed many of these as risky, these technologies have become the standard for many films.
Hollywood has come to accept many of the advances in technology, but they fail to fully utilise the internet. It is believed that the internet could be the death of Hollywood, due to the pirated movies that many people are able to download (Hollywood and the internet, 2008). It is possible that Hollywood fears the internet, because of the risk of piracy, after all, every single time a pirated movie is downloaded they lose money.
Hollywood should look at ways to distribute movies on the internet, while still making a profit. The problem is that many people would rather download a pirated version for free, than pay for an official copy. Hollywood needs to embrace the internet, and view it as their friend, rather than their enemy.
Hollywood and the internet, 2008, viewed 1st September 2011, < http://www.economist.com/node/10723360>.
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